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Sterling, Ill. (May 2009) – WAHL® PRESSING FORWARD WITH NATIONAL TELEVISION CAMPAIGN
Over the past five years, WAHL Clipper Corporation has been the dominant voice in the grooming industry and shows little sign of letting up. Adding to a portfolio of web, interactive and print efforts in 2009 is a dedicated cable television schedule. WAHL is making a concerted effort to return to national cable television with more than 3,200 spots to support retailers. The medium provides a high impact touch point with a quick-build reach to both men and women. The medium also allows WAHL to more effectively communicate the ease of home haircutting. The $10 million advertising campaign begins mid-May and continues through the end of the year. Two different TV spots will air on a variety of top cable networks in the country. One spot features WAHL’s new Lithium Ion Grooming Kit, the first ever grooming tool to harness the power of lithium ion. The other ad focuses on the ease of cutting hair at home with WAHL’s extensive line of home clipper kits. Wahl’s 2009 advertising plan, including 3,200 broadcasts of the TV spots, is anticipated to generate one billion impressions. WAHL understands that retailers are looking for proven sellers that have strength in a recessive economy to step up and create further demand to spur increased sales and profitability. Similarly, consumers are limiting spending to basic necessities and products that will help them save money from brands they can trust. WAHL is the best of both worlds – a proven seller that is a money saver for consumers. About WAHL Now in its 90th year, WAHL Clipper Corporation is an international industry leader in the manufacturing of products for the professional beauty and barber salon trade, consumer personal care and animal grooming. Headquartered in Sterling, Ill., WAHL currently employs some 2,000 people worldwide in Argentina, Australia, Brazil, Canada, China, England, Germany, Holland, Hungary, Japan, South Africa, Spain and the United States. WAHL products are available in 165 countries around the world. For more about WAHL, please visit www.wahl.com. Hoffman York Mark Treichel |
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