Wahl Introduces Coordinated Pet Line
STERLING, ILL. (March 14, 2010) – WAHL, the clipper industry leader, continues to be the dominant force in the pet grooming category for retailers and consumers. This year, WAHL is again providing a full line of pet products including clipper kits, trimmer kits and grooming tools such as a shedding brush, slicker brush and soft brush to meet consumer demand.
WAHL’s new pet product packaging and artwork showcases its accessories, advantages and the performance of the product. These key elements help customers quickly identify the right WAHL product for their pets needs, eliminating confusion on what tool to use. With limited space available on retail shelves, well known brands with eye-catching packaging, easy to follow product information that helps consumers select the right product for their pet and simple “how-to” instructions should win the day for retailers. Wahl home pet clippers are also made in the U.S.A.
Continued Interest in Pet Grooming at Home
Financial constraints have not left the minds of American consumers. Many favor pet products that help them save money, taking on pet grooming responsibilities at home either on a full or part-time basis in between visits to the professionals. But they also want products that are dependable and durable. With a 91 year track record, WAHL’s competitive edge in the category is the ability to offer consistent results.
The pet grooming category is on the rise, with still more room for expansion. According to an A.C. Nielsen, last year the category grew about 6 percent. And with just 22 percent of dog owners using a hair clipper, there's still plenty of room for growth. With advertising support, WAHL hopes to help retailers generate traffic throughout the year and drive this trend.
Part of the Family
They may not have a place at the table, but many owners do see their pets as a member of the family. Sixty-six percent of owners see their pets as a “best buddy” according to a recent poll in USA TODAY. With humanistic concerns for pets it’s clear that consumers are very interested in the well-being of their four-legged friends – which includes a great grooming experience. That is why WAHL offers a full line of products to help home groomers keep pets looking their best.
About Wahl
Now in its 91st year, WAHL Clipper Corporation is an international industry leader in the manufacturing of products for the professional beauty and barber salon trade, consumer personal care and animal grooming. Headquartered in Sterling, Ill., WAHL currently employs some 2,000 people worldwide in Argentina, Australia, Brazil, Canada, China, England, Germany, Holland, Hungary, Japan, South Africa, Spain and the United States. WAHL products are available in 165 countries around the world. For more information about WAHL, visit www.wahl.com.
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